Signs That Sell: The Power of Effective Advertising

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Night photo of the iconic digital billboards illuminated at Piccadilly Circus in London showing signs that sell using effective advertising

Let’s Grab Some Attention

In today’s competitive business landscape, capturing the attention of potential customers has become an art form. While digital marketing continues to dominate the advertising world, there is one medium that has stood the test of time and remains a powerful tool for businesses: signage. Effective advertising signs have the incredible ability to elevate a brand, increase footfall and generate sales. In this article, we explore the art of creating signs that sell and delve into some famous examples from modern history.

Location, Location, Location:

When it comes to signage, location is everything. Placing your sign in a strategic spot, where it will be seen by your target audience, is vital. Take for example Piccadilly Circus in London. The iconic digital billboards that adorn this vibrant city space attract millions of tourists and locals every year. From Coca-Cola to Samsung, the companies that feature their brands in this prime location understand the power of effective placement.

Simplicity is Key:

In our fast-paced world, simplicity is crucial for capturing attention. One prime example is the “I Love New York” logo created by graphic designer Milton Glaser in the 1970s. This simple yet sophisticated design has become an emblem of one of the world’s most iconic cities. The logo’s straightforward, bold typography coupled with a heart symbol makes it instantly recognisable and memorable, proving that less can indeed be more.

The Power of Humour:

Humour has always been a powerful tool in advertising, and signs are no exception. The famous “Got Milk?” campaign launched by the California Milk Processor Board in 1993 cleverly incorporated humour into their signage. The combination of witty taglines and amusing scenarios involving ordinary people with milk moustaches grabbed attention and successfully increased milk consumption. This campaign demonstrates that a well-executed humorous sign can leave a lasting impression on consumers.

Unconventional Marketing:

Sometimes the most effective signs are the ones that break the mould. Red Bull, a brand known for its innovative marketing strategies, used the power of signage in a unique way. They famously had a Formula 1 car suspended over a billboard in West London, creating a captivating spectacle. This unconventional approach resulted in a flurry of media attention and created a buzz around the brand, amplifying its exposure and establishing Red Bull as a trailblazer in the energy drink industry.

Creating a Sense of Urgency:

Limited-time offers and flash sales are a great way to create a sense of urgency and drive sales. Amazon, the e-commerce giant, has perfected this strategy with their “Prime Day” event. By prominently displaying countdown signs leading up to the event, Amazon creates anticipation and a feeling of exclusivity. This approach not only boosts sales for the company but also demonstrates the persuasive power of time-sensitive signage.

Signs Remain A Powerful & Effective Tool

In the ever-evolving world of advertising, signs remain a powerful and effective tool for businesses to communicate their brand message. By carefully considering location, simplicity, humour, unconventional marketing, and creating a sense of urgency, businesses can create signage that stands out from the crowd and compels consumers to take action. From Piccadilly Circus to “I Love New York,” from the California Milk Processor Board to Red Bull, the famous examples we’ve explored highlight the undeniable power of effective advertising signs in shaping consumer behaviour.

When it comes to creating signs that sell, Fabricut, as a family-run business, understands the importance of expertise, quick turnaround times, and comprehensive services. Join the Fabricut family and experience the difference of working with a trusted partner in the sign industry – because when you’re with Fabricut, you’re in good hands.